https://calebyuan.com Caleb Yuan Sun, 05 Oct 2025 23:44:01 +0000 https://calebyuan.com en https://calebyuan.com/Design-Portfolio Sat, 02 Feb 2019 00:08:48 +0000 Caleb Yuan https://calebyuan.com/Design-Portfolio <img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/0b934f852e11cff75254a64bebef431f3e4ee375a515fb401c0da5bbfd1a34c1/caleb-yuan-wordmark.png" data-mid="222705824" border="0" data-scale="30" src="https://freight.cargo.site/w/900/i/0b934f852e11cff75254a64bebef431f3e4ee375a515fb401c0da5bbfd1a34c1/caleb-yuan-wordmark.png" /> https://calebyuan.com/Jupiter Wed, 13 Mar 2024 02:53:46 +0000 Caleb Yuan https://calebyuan.com/Jupiter ︎︎︎ Jupiter <img width="1350" height="600" width_o="1350" height_o="600" data-src="https://freight.cargo.site/t/original/i/1fad8fea94c8d864645796b09c6c768e0ef967502be3df250f806258c530a7c4/Jupiter-Wordmark.png" data-mid="206657844" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/1fad8fea94c8d864645796b09c6c768e0ef967502be3df250f806258c530a7c4/Jupiter-Wordmark.png" /> February 2024 - Founder and Creative DirectorVisit Jupiter (browse seasons below) https://calebyuan.com/Sneaker-Con-2 Mon, 06 May 2024 01:18:56 +0000 Caleb Yuan https://calebyuan.com/Sneaker-Con-2 ︎︎︎ Sneaker Con October 2022 - Present Graphic Designer for worldwide sneaker convention. https://calebyuan.com/Akhi Mon, 12 Aug 2024 21:36:08 +0000 Caleb Yuan https://calebyuan.com/Akhi ︎︎︎ Akhi <img width="2607" height="1466" width_o="2607" height_o="1466" data-src="https://freight.cargo.site/t/original/i/464d0e68953b06c101099e628f055f28182a1d70b5d362249a3c63ea6382c81e/DSC02611.JPG" data-mid="239048081" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/464d0e68953b06c101099e628f055f28182a1d70b5d362249a3c63ea6382c81e/DSC02611.JPG" /> (scroll) https://calebyuan.com/NBA-Playoff-Jerseys-in-the-Bubble Wed, 30 Sep 2020 21:18:54 +0000 Caleb Yuan https://calebyuan.com/NBA-Playoff-Jerseys-in-the-Bubble ︎︎︎ NBA Playoff Jerseys in the Bubble <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/54d43fe17d210cb11d1602eaf3c12fc5de0bd241fc205e8c1204ce70745e97c6/Jersey-Collage.jpg" data-mid="84568299" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/54d43fe17d210cb11d1602eaf3c12fc5de0bd241fc205e8c1204ce70745e97c6/Jersey-Collage.jpg" /> Inspired by the 2020 NBA basketball bubble organized in Florida to conclude the Covid19-interrupted season. During the bubble, regular season and playoff games were played in a condensed fashion and fans were able to watch basketball throughout most of the day and night, which was a real comfort during extended hours indoors. The bubble culminated in what I thought was a somewhat beautiful result of champion in the Los Angeles Lakers, at the end of the year in which Kobe Bryant tragically passed. Even as someone who does not root for the Lakers, I enjoyed seeing them win it all for that reason. RIP Mamba. October 2020Color-aid paper cut-out NBA jerseys of ten teams in the 2020 Playoffs. Hand-cut, laid with rubber cement, and scanned into digital form.&nbsp; <img width="883" height="1181" width_o="883" height_o="1181" data-src="https://freight.cargo.site/t/original/i/a004947b9a06280b8a476af090bd121d15d1c5dc6684d872d48c2f3fcc3c6826/Jazz.jpg" data-mid="84568281" border="0" data-scale="69" src="https://freight.cargo.site/w/883/i/a004947b9a06280b8a476af090bd121d15d1c5dc6684d872d48c2f3fcc3c6826/Jazz.jpg" /> Utah Jazz City Edition(Donovan Mitchell) My favorite NBA jersey of the modern Nike era. A highly ambitious idea executed well. True to the theme of a jersey that is visually meant to represent the team’s location, the Utah Jazz City Edition jerseys utilize a yellow to red colorblocked gradient in homage to the red rock formations across the southern end of the state. It is the most eye-catching uniform in the NBA today, and tastefully so. &nbsp;A slightly asymmetrical jersey, the likes of which I usually find more intruiging than their symmetrical counterparts. Worn several times in the 2020 bubble at Disney Land, Donovan Mitchell was being lauded as a potential ‘Bubble MVP’ for his elevated performance during those games. &nbsp; <img width="2048" height="1300" width_o="2048" height_o="1300" data-src="https://freight.cargo.site/t/original/i/e749da4268b14983b969afe987e12f8f62676afd7c96b97a32cdaa5cd05016af/IMG_4310.JPG" data-mid="84810083" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/e749da4268b14983b969afe987e12f8f62676afd7c96b97a32cdaa5cd05016af/IMG_4310.JPG" /> <img width="1400" height="1050" width_o="1400" height_o="1050" data-src="https://freight.cargo.site/t/original/i/a5219837965c61da5bad2ccc6e3fe0b7323a88432758af86db5e5f98bb74c497/1206308112.jpg.jpg" data-mid="84823594" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/a5219837965c61da5bad2ccc6e3fe0b7323a88432758af86db5e5f98bb74c497/1206308112.jpg.jpg" /> <img width="415" height="623" width_o="415" height_o="623" data-src="https://freight.cargo.site/t/original/i/83e384f9996064c32ef644ab93820d714e970173e49c113b850abc048351b74c/27ff2cdc-14de-4ff1-8fde-faf95e63da1a-smallScale_AP20044122413253.jpg" data-mid="84823593" border="0" data-scale="41" src="https://freight.cargo.site/w/415/i/83e384f9996064c32ef644ab93820d714e970173e49c113b850abc048351b74c/27ff2cdc-14de-4ff1-8fde-faf95e63da1a-smallScale_AP20044122413253.jpg" /> <img width="620" height="814" width_o="620" height_o="814" data-src="https://freight.cargo.site/t/original/i/0210edff5e94998f33626b83f385b0786d3ca77320b0d99bd118ed2eb46ddf4c/9ce51eface4e9a9e47d7ca924135c1a1.jpg" data-mid="84823595" border="0" data-scale="47" src="https://freight.cargo.site/w/620/i/0210edff5e94998f33626b83f385b0786d3ca77320b0d99bd118ed2eb46ddf4c/9ce51eface4e9a9e47d7ca924135c1a1.jpg" /> _______ <img width="883" height="1186" width_o="883" height_o="1186" data-src="https://freight.cargo.site/t/original/i/db9b9b838a9acd2de7942619c24408f9891b77ad9167cf8c1eea0781d2693aaf/Trailblazers.jpg" data-mid="84568293" border="0" data-scale="69" src="https://freight.cargo.site/w/883/i/db9b9b838a9acd2de7942619c24408f9891b77ad9167cf8c1eea0781d2693aaf/Trailblazers.jpg" /> Portland Trailblazers Icon Edition(Damian Lillard) Frequently my favorite jersey and favorite player in the NBA. Deemed the 2020 ‘Bubble MVP,’ Damian Lillard’s performance and long-range shooting lead the Trailblazers to the highly coveted 8th seed in the Western Conference by a hair. Another great example of a well executed asymmetrical uniform. I am satisfied with Nike’s iteration of the Blazer’s jersey. They made slight, tasteful changes to this classic uniform, which has only seen minor tweaks since the ‘80s. This consistency speaks to the jersey’s timelessness, a timelessness that exists in the overall branding of the Trailblazers. <img width="1112" height="1500" width_o="1112" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6e6b5458e3f9e2dd7844b6c494b421ba048d0d77a23fa9bb950e91830794635b/IMG_4312.JPG" data-mid="84810081" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/6e6b5458e3f9e2dd7844b6c494b421ba048d0d77a23fa9bb950e91830794635b/IMG_4312.JPG" /> _______ <img width="883" height="1182" width_o="883" height_o="1182" data-src="https://freight.cargo.site/t/original/i/b187b9b2a63cd9554588db2a8265a1082d78e4d9e81f707d5d7f0018e0190a0c/Raptors.jpg" data-mid="84568292" border="0" data-scale="69" src="https://freight.cargo.site/w/883/i/b187b9b2a63cd9554588db2a8265a1082d78e4d9e81f707d5d7f0018e0190a0c/Raptors.jpg" />Toronto Raptors Icon Edition (Fred VanVleet) Nike’s jersey set for the Toronto Raptors is simple and successful. I generally am not interested in modern day over-simplification or sterilization of design, but I think that the Raptors’ current uniforms are a good example of success with this digital-era method. Extreme crispness and simplicity achieved through color and lettering. <img width="1040" height="572" width_o="1040" height_o="572" data-src="https://freight.cargo.site/t/original/i/5a0eba1990df47059e455c88f8af90d9caa390b4dea19c942893ce107a3b63a0/IMG_4321.JPG" data-mid="84810098" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/5a0eba1990df47059e455c88f8af90d9caa390b4dea19c942893ce107a3b63a0/IMG_4321.JPG" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/860ba05fe949151ff06d0fecac41e708d0e7e9d83e4987cbb1ea4031f76c6109/IMG_4320.JPG" data-mid="84810090" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/860ba05fe949151ff06d0fecac41e708d0e7e9d83e4987cbb1ea4031f76c6109/IMG_4320.JPG" /> _______ <img width="883" height="1185" width_o="883" height_o="1185" data-src="https://freight.cargo.site/t/original/i/9b7071966c515d166a9fd6793a42f4ad2d3553f5750b57d2876130767a439d18/Nuggets.jpg" data-mid="84568287" border="0" data-scale="69" src="https://freight.cargo.site/w/883/i/9b7071966c515d166a9fd6793a42f4ad2d3553f5750b57d2876130767a439d18/Nuggets.jpg" />Denver Nuggets Statement Edition (Nikola Jokić) My favorite current day Denver jersey. I like when all three primary colors are utilized in a design and how simple these uniforms are. While simple, these jerseys did something uncommon with their title and composition of lettering. &nbsp;Instead of “DENVER,” or “NUGGETS,” “MILE HIGH CITY,” is arranged in a distinct circular formation around the front number of the uniform. <img width="756" height="547" width_o="756" height_o="547" data-src="https://freight.cargo.site/t/original/i/d775becae03a744de188ac3b4031043ad9e826f2a537968f58c7a27cdeefb029/IMG_4317.JPG" data-mid="84810088" border="0" data-scale="47" src="https://freight.cargo.site/w/756/i/d775becae03a744de188ac3b4031043ad9e826f2a537968f58c7a27cdeefb029/IMG_4317.JPG" /> <img width="756" height="547" width_o="756" height_o="547" data-src="https://freight.cargo.site/t/original/i/5544fbce5a1a8332c02b8899097b7b17fb52cacd3132e860235a102deaeea5b8/IMG_4318.JPG" data-mid="84810091" border="0" data-scale="47" src="https://freight.cargo.site/w/756/i/5544fbce5a1a8332c02b8899097b7b17fb52cacd3132e860235a102deaeea5b8/IMG_4318.JPG" /> _______ <img width="883" height="1184" width_o="883" height_o="1184" data-src="https://freight.cargo.site/t/original/i/be2b725ad1f3c4efd5fab77af9ad653d5599430f6ca92978c46120ed617ff9a6/Lakers.jpg" data-mid="84568284" border="0" data-scale="70" src="https://freight.cargo.site/w/883/i/be2b725ad1f3c4efd5fab77af9ad653d5599430f6ca92978c46120ed617ff9a6/Lakers.jpg" />Los Angeles Lakers Statement Edition (LeBron James) I am a fan of Nike’s version of this classic. What strikes me as a modern touch on these timeless jerseys is the way Nike sent the sleeve trim down the full length of the uniforms in a continuous line around the leg opening of the shorts. The black side panels run the length of the uniforms between the taping. <img width="600" height="401" width_o="600" height_o="401" data-src="https://freight.cargo.site/t/original/i/b5b4bd5ab002d1c8ad7dc759737deb6f8f35bdc4b833154bce69b499e463ff4c/IMG_4309.JPG" data-mid="84810096" border="0" data-scale="49" src="https://freight.cargo.site/w/600/i/b5b4bd5ab002d1c8ad7dc759737deb6f8f35bdc4b833154bce69b499e463ff4c/IMG_4309.JPG" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/a0533359d275b9627778709139a8d3fb778b30d514cc5bd74f3ab47fa5a00a6f/kingjames_83829529_200301067827595_8204398607371520503_n.jpg" data-mid="84823596" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/a0533359d275b9627778709139a8d3fb778b30d514cc5bd74f3ab47fa5a00a6f/kingjames_83829529_200301067827595_8204398607371520503_n.jpg" /> <img width="1800" height="1292" width_o="1800" height_o="1292" data-src="https://freight.cargo.site/t/original/i/a1770b0088837b659395ba9b8a993c4c343632998ecc737cfdf281a6e0d73311/USATSI_13664176-e1579284372178.jpg" data-mid="84823597" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/a1770b0088837b659395ba9b8a993c4c343632998ecc737cfdf281a6e0d73311/USATSI_13664176-e1579284372178.jpg" /> _______ <img width="885" height="1184" width_o="885" height_o="1184" data-src="https://freight.cargo.site/t/original/i/58b86fa1cef883d0ce96fd101bbba35099bbfb297e1ab6a6ebd30648945a521f/Heat.jpg" data-mid="84570778" border="0" data-scale="71" src="https://freight.cargo.site/w/885/i/58b86fa1cef883d0ce96fd101bbba35099bbfb297e1ab6a6ebd30648945a521f/Heat.jpg" /> Miami Heat Icon Edition (Jimmy Butler) Mostly unchanged by Nike, the Miami Heat’s Icon Edition still a well-functioning home uniform with iconic lettering. <img width="1876" height="2626" width_o="1876" height_o="2626" data-src="https://freight.cargo.site/t/original/i/81acffedeb1714ec64049f6a5aa64573acc3a7f5b23acd9f616abd8a886c1167/169c766a-4c26-41c9-ab94-f1087af6e91a-USATSI_13480125.jpg" data-mid="84823590" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/81acffedeb1714ec64049f6a5aa64573acc3a7f5b23acd9f616abd8a886c1167/169c766a-4c26-41c9-ab94-f1087af6e91a-USATSI_13480125.jpg" /><img width="1140" height="825" width_o="1140" height_o="825" data-src="https://freight.cargo.site/t/original/i/6f7bf4a4397ecf1ce1d55da0e96fecce1ffea9d57b1823a74f2b777cf81738a9/402-Timberwolves-at-Heat-DS-2.jpg" data-mid="84823591" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/6f7bf4a4397ecf1ce1d55da0e96fecce1ffea9d57b1823a74f2b777cf81738a9/402-Timberwolves-at-Heat-DS-2.jpg" /> _______ <img width="881" height="1180" width_o="881" height_o="1180" data-src="https://freight.cargo.site/t/original/i/0594d72e0fb2468a0bc8292c204ad0183e2042e8ddaa7e3ffe0250ebc5f0fda0/Celtics.jpg" data-mid="84568296" border="0" data-scale="72" src="https://freight.cargo.site/w/881/i/0594d72e0fb2468a0bc8292c204ad0183e2042e8ddaa7e3ffe0250ebc5f0fda0/Celtics.jpg" />Boston Celtics Icon Edition (Kemba Walker) An all time classic left mostly untouched by Nike other than increased letter and number size. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40d89d30798e10e8bff776ab3c56a0108e895ce77f4f32a40a434c89a96132fc/kemba-walker-getty-112219-ftrjpg_1bf811nddhlqj1w64jk0f81f1s.jpg" data-mid="84827210" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/40d89d30798e10e8bff776ab3c56a0108e895ce77f4f32a40a434c89a96132fc/kemba-walker-getty-112219-ftrjpg_1bf811nddhlqj1w64jk0f81f1s.jpg" /> <img width="4597" height="3060" width_o="4597" height_o="3060" data-src="https://freight.cargo.site/t/original/i/14f47888c085a5937ab252b502a8c816d2cbee46ebba694ba6240ac812093cd2/GettyImages-1178166019.jpg" data-mid="84827211" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/14f47888c085a5937ab252b502a8c816d2cbee46ebba694ba6240ac812093cd2/GettyImages-1178166019.jpg" /><img width="512" height="362" width_o="512" height_o="362" data-src="https://freight.cargo.site/t/original/i/56c91d8b636cac62f80981f58ce2ec5a16dfa26988ef038bb9527017468ea46e/IMG_4306.JPG" data-mid="84810094" border="0" data-scale="100" src="https://freight.cargo.site/w/512/i/56c91d8b636cac62f80981f58ce2ec5a16dfa26988ef038bb9527017468ea46e/IMG_4306.JPG" /> _______ <img width="885" height="1186" width_o="885" height_o="1186" data-src="https://freight.cargo.site/t/original/i/3e480e2bb6d5c86544624e0e270ba3a89bb7ac7a514757b53474781e641dab76/Clippers.jpg" data-mid="84568294" border="0" data-scale="72" src="https://freight.cargo.site/w/885/i/3e480e2bb6d5c86544624e0e270ba3a89bb7ac7a514757b53474781e641dab76/Clippers.jpg" />Los Angeles Clippers Statement Edition (Paul George) The Clippers have some of my least favorite jerseys of the current Nike partnership. These black Statement Editions are my favorite if I had to pick one. I prefer a wordmark across the chest in general, and although I like this LAC monogram, the jersey feels strangely weighted with it placed directly above numbers of about equal size. There is no spacial hierarchy between the monogram and the number, which is unappealing to me. The tri-color collar trim is nice, but also feels like a different design language than what is found on the shorts. &nbsp;These need work. <img width="1680" height="1120" width_o="1680" height_o="1120" data-src="https://freight.cargo.site/t/original/i/bb41a809fb6b506987f964fde39fe46a31b3c8476b5fee4cae9f87eff296f059/IMG_4319.JPG" data-mid="84810077" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/bb41a809fb6b506987f964fde39fe46a31b3c8476b5fee4cae9f87eff296f059/IMG_4319.JPG" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8281928eaff141a32ad0bdaaa50f8c1fd25fe63697d85fc0afc0798a1fed81be/USATSI_14773880_168386351_lowres-e1597901909372.jpg" data-mid="84824410" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/8281928eaff141a32ad0bdaaa50f8c1fd25fe63697d85fc0afc0798a1fed81be/USATSI_14773880_168386351_lowres-e1597901909372.jpg" /> _______ <img width="881" height="1183" width_o="881" height_o="1183" data-src="https://freight.cargo.site/t/original/i/bbae1660a6f428b0169307cf9fea68fa6528d8edb4a197232f24f6641d324f6d/Bucks.jpg" data-mid="84568297" border="0" data-scale="73" src="https://freight.cargo.site/w/881/i/bbae1660a6f428b0169307cf9fea68fa6528d8edb4a197232f24f6641d324f6d/Bucks.jpg" />Milwaukee Bucks Icon Edition (Giannis Antetokounmpo) The Milwaukee Bucks had a hugely successful rebrand back in 2015, introducing a highly distinct and locally inspired color pallette. The main home/away jerseys remained about the same throughout the transition from adidas to Nike back in 2017, and rightfully so. With their transformed color pallette, the Bucks’ contemporary jersey set is distinct and well designed with its custom typography. <img width="756" height="425" width_o="756" height_o="425" data-src="https://freight.cargo.site/t/original/i/beef2a6f713a510b944526d8120e6544a9ed00073926f31335dc84a4ebc71323/IMG_4307.JPG" data-mid="84810095" border="0" data-scale="47" src="https://freight.cargo.site/w/756/i/beef2a6f713a510b944526d8120e6544a9ed00073926f31335dc84a4ebc71323/IMG_4307.JPG" /> <img width="660" height="371" width_o="660" height_o="371" data-src="https://freight.cargo.site/t/original/i/98f2b8f36c631a76df5962ac9c29fe2002104b0cfeee9081be5f593310ee09b5/15794493736197.jpg" data-mid="84823588" border="0" data-scale="47" src="https://freight.cargo.site/w/660/i/98f2b8f36c631a76df5962ac9c29fe2002104b0cfeee9081be5f593310ee09b5/15794493736197.jpg" /><img width="780" height="470" width_o="780" height_o="470" data-src="https://freight.cargo.site/t/original/i/6b0dc2f976da9615d28a4242e12e7b4454714ea6ac9f663519f2dd5387798406/Giannis-Antetokounmpo.jpg" data-mid="84823587" border="0" data-scale="100" src="https://freight.cargo.site/w/780/i/6b0dc2f976da9615d28a4242e12e7b4454714ea6ac9f663519f2dd5387798406/Giannis-Antetokounmpo.jpg" /> _______ <img width="880" height="1184" width_o="880" height_o="1184" data-src="https://freight.cargo.site/t/original/i/3511d2da2615379fc1d9f6b7b911b9a61d46fb9da04e08c434bb2e678c2907fd/Pacers.jpg" data-mid="84569947" border="0" data-scale="73" src="https://freight.cargo.site/w/880/i/3511d2da2615379fc1d9f6b7b911b9a61d46fb9da04e08c434bb2e678c2907fd/Pacers.jpg" />Indiana Pacers City Edition(Victor Oladipo) The Pacers’ current City Edition uniforms are great. Truly inspired by their locale, these uniforms utilize a finishline-flag checker pattern down the front in an asymmetrical composition, a nod to car racing in the state. Also one of the few jerseys on which I find that the sponsorship logo does not disrupt the design that badly, and is about as tasteful as jersey advertising can be. One thing that I would have designed differently would be to make the checkered panel continuous through the waistband of the shorts, making it one solid line down the front of the jersey. Nonetheless, these are one of my favorite designs in today’s NBA. <img width="756" height="477" width_o="756" height_o="477" data-src="https://freight.cargo.site/t/original/i/85c0d437aeeaf694c0a8e4c6782c1141a21f33907b31f4dd8ab670cd74924df1/IMG_4314.JPG" data-mid="84810085" border="0" data-scale="45" src="https://freight.cargo.site/w/756/i/85c0d437aeeaf694c0a8e4c6782c1141a21f33907b31f4dd8ab670cd74924df1/IMG_4314.JPG" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/80e2cc0ab256bc8389d234924be4a99da0285e0895d5e4f55c05c94cc6005624/usa_today_14033656.0.jpg" data-mid="84823585" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/80e2cc0ab256bc8389d234924be4a99da0285e0895d5e4f55c05c94cc6005624/usa_today_14033656.0.jpg" /><img width="3200" height="2133" width_o="3200" height_o="2133" data-src="https://freight.cargo.site/t/original/i/3f77347ec7b0775946458a7bfaf737acb59d02ce2129533dfb44a88e4a7a65f6/1204708715.jpeg" data-mid="84823586" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/3f77347ec7b0775946458a7bfaf737acb59d02ce2129533dfb44a88e4a7a65f6/1204708715.jpeg" /> <img width="919" height="561" width_o="919" height_o="561" data-src="https://freight.cargo.site/t/original/i/e3ef4c92a970380590dcea761d9c5744f2637dfbaf73d8ceadce133ad41730c6/Darkened-Collage.png" data-mid="84568298" border="0" data-scale="31" src="https://freight.cargo.site/w/919/i/e3ef4c92a970380590dcea761d9c5744f2637dfbaf73d8ceadce133ad41730c6/Darkened-Collage.png" /> https://calebyuan.com/Belief-NYC Sun, 05 Oct 2025 23:44:01 +0000 Caleb Yuan https://calebyuan.com/Belief-NYC ︎︎︎ Belief NYC <img width="900" height="834" width_o="900" height_o="834" data-src="https://freight.cargo.site/t/original/i/987e11e0637651a72c2521524bc75cc329f6ecf59770aeb6b8c3f873913fec89/upward-jersey.png" data-mid="239048190" border="0" src="https://freight.cargo.site/w/900/i/987e11e0637651a72c2521524bc75cc329f6ecf59770aeb6b8c3f873913fec89/upward-jersey.png" /> basketball jersey March 2020 - October 2022 Graphic Designer for skateboard apparel company based in Queens, NY.beliefnyc.com <img width="900" height="545" width_o="900" height_o="545" data-src="https://freight.cargo.site/t/original/i/33c1e4f93e0805a84b0c2579d0ab6e616770be1cb36bc691f8a98d799129f5ae/ny-tee.png" data-mid="239048186" border="0" src="https://freight.cargo.site/w/900/i/33c1e4f93e0805a84b0c2579d0ab6e616770be1cb36bc691f8a98d799129f5ae/ny-tee.png" /> t-shirt <img width="900" height="403" width_o="900" height_o="403" data-src="https://freight.cargo.site/t/original/i/b174768f8bca7e9df419f4c3885ae01cfec3eba30b3f298133392285174edcc2/letterman-cap.png" data-mid="239048188" border="0" src="https://freight.cargo.site/w/900/i/b174768f8bca7e9df419f4c3885ae01cfec3eba30b3f298133392285174edcc2/letterman-cap.png" /> cap <img width="900" height="427" width_o="900" height_o="427" data-src="https://freight.cargo.site/t/original/i/10456b9055dd882a708bf8877b767d6a650c4797fdc74ae9a239beb73af1a757/sport-cap.png" data-mid="239048187" border="0" src="https://freight.cargo.site/w/900/i/10456b9055dd882a708bf8877b767d6a650c4797fdc74ae9a239beb73af1a757/sport-cap.png" /> cap <img width="900" height="554" width_o="900" height_o="554" data-src="https://freight.cargo.site/t/original/i/04510e885dd108198e10cb374f9d92d92ed3b28e5d8d0fbe294e225756467feb/patterns.png" data-mid="239048192" border="0" src="https://freight.cargo.site/w/900/i/04510e885dd108198e10cb374f9d92d92ed3b28e5d8d0fbe294e225756467feb/patterns.png" /> pattern design <img width="900" height="300" width_o="900" height_o="300" data-src="https://freight.cargo.site/t/original/i/87e7e958e46d1b96423eeadc2ecf22132b3e4c1321ee12935fcbb0fbb484a0e8/beeleaf-sweater.png" data-mid="239048193" border="0" src="https://freight.cargo.site/w/900/i/87e7e958e46d1b96423eeadc2ecf22132b3e4c1321ee12935fcbb0fbb484a0e8/beeleaf-sweater.png" /> knit sweater <img width="900" height="545" width_o="900" height_o="545" data-src="https://freight.cargo.site/t/original/i/20a7041ddbbac5a09364f90702f1b790eb655f732d8ccfa7e838f3745535a6e6/shadow-tee.png" data-mid="239048191" border="0" src="https://freight.cargo.site/w/900/i/20a7041ddbbac5a09364f90702f1b790eb655f732d8ccfa7e838f3745535a6e6/shadow-tee.png" /> t-shirt <img width="900" height="318" width_o="900" height_o="318" data-src="https://freight.cargo.site/t/original/i/fd821c4c9d1c583d75fd705470d650432c5ad173f674bd12baa5075182d6a276/ny-cap.png" data-mid="239048189" border="0" src="https://freight.cargo.site/w/900/i/fd821c4c9d1c583d75fd705470d650432c5ad173f674bd12baa5075182d6a276/ny-cap.png" /> cap https://calebyuan.com/Arms-Around-America Sun, 23 Jun 2024 04:54:52 +0000 Caleb Yuan https://calebyuan.com/Arms-Around-America ︎︎︎ Arms Around America <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/db86fc01aa2ac9f0b5742979cdedcf0410122cf37a5510545941d306e541278e/arms-around-america-artwork-1800x1800.jpg" data-mid="213429863" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/db86fc01aa2ac9f0b5742979cdedcf0410122cf37a5510545941d306e541278e/arms-around-america-artwork-1800x1800.jpg" /> podcast art June 2024 Podcast artwork and identity for audio-theater format production. The podcast and live-theater work were created by Dan Froot led DF&amp;Co. Podcast debut: 6/30/24Live theater work: 11/15/24Press Release Listen <img width="576" height="1080" width_o="576" height_o="1080" data-src="https://freight.cargo.site/t/original/i/65bb427c3f3aecc57c382af71f32f3ca7dc2939f59a0ae48342f3d4544a57e20/arms-around-america-spotify-mock-up.png" data-mid="213429859" border="0" src="https://freight.cargo.site/w/576/i/65bb427c3f3aecc57c382af71f32f3ca7dc2939f59a0ae48342f3d4544a57e20/arms-around-america-spotify-mock-up.png" /> podcast art in spotify <img width="750" height="720" width_o="750" height_o="720" data-src="https://freight.cargo.site/t/original/i/394f684d1e2b4037d8bb9d9ce555d436ed6e927994229fc037684c16ed8412b7/AAA-wordmark-vert-gold.png" data-mid="213429860" border="0" data-scale="62" src="https://freight.cargo.site/w/750/i/394f684d1e2b4037d8bb9d9ce555d436ed6e927994229fc037684c16ed8412b7/AAA-wordmark-vert-gold.png" /> assets <img width="1620" height="720" width_o="1620" height_o="720" data-src="https://freight.cargo.site/t/original/i/5c53d0d27be795cc48cf4e67d082ce1ce9f64c5aacc312e3c697231fb53e1ce2/AAA-wordmark-stack-orange.png" data-mid="213429856" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/5c53d0d27be795cc48cf4e67d082ce1ce9f64c5aacc312e3c697231fb53e1ce2/AAA-wordmark-stack-orange.png" /> <img width="1800" height="250" width_o="1800" height_o="250" data-src="https://freight.cargo.site/t/original/i/4d55950a9bbcfe87798e58e55834d4ab2588c2d16f0034648cedb2d041057df8/AAA-wordmark-wide-black.png" data-mid="213429939" border="0" src="https://freight.cargo.site/w/1000/i/4d55950a9bbcfe87798e58e55834d4ab2588c2d16f0034648cedb2d041057df8/AAA-wordmark-wide-black.png" /> <img width="1550" height="380" width_o="1550" height_o="380" data-src="https://freight.cargo.site/t/original/i/ff505ed0bf447a0011a708dd65acf0108795f25cce844397cc36900e187479a0/AAA-symbol-set.png" data-mid="213429875" border="0" src="https://freight.cargo.site/w/1000/i/ff505ed0bf447a0011a708dd65acf0108795f25cce844397cc36900e187479a0/AAA-symbol-set.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b80d1df87eb6aa07305aa7f0f6e57f9ddb5c4ba47723684e5556aeefe39d0bf8/arms-around-america-widescreen-1920x1080.jpg" data-mid="213429861" border="0" src="https://freight.cargo.site/w/1000/i/b80d1df87eb6aa07305aa7f0f6e57f9ddb5c4ba47723684e5556aeefe39d0bf8/arms-around-america-widescreen-1920x1080.jpg" />title art <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/31f3b248065f575d0b5ffb5643d975494d112c2b17fc70c61ce92d4fa7303c03/arms-around-america-title-1920x1080.jpg" data-mid="213429857" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/31f3b248065f575d0b5ffb5643d975494d112c2b17fc70c61ce92d4fa7303c03/arms-around-america-title-1920x1080.jpg" /> header image <img width="2000" height="1545" width_o="2000" height_o="1545" data-src="https://freight.cargo.site/t/original/i/79ec1e083512156c08d795ed9b769740efa2796c4ec62fe1cb1de2681a49abcd/arms-around-america-brand-guide.jpg" data-mid="213429855" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/79ec1e083512156c08d795ed9b769740efa2796c4ec62fe1cb1de2681a49abcd/arms-around-america-brand-guide.jpg" /> brand guide <img width="1800" height="250" width_o="1800" height_o="250" data-src="https://freight.cargo.site/t/original/i/4fe9c042d2a7f800374a94fbd5b780d62b07ca3d2802df08502d4738169b0d84/AAA-wordmark-wide-combo-black.png" data-mid="213429854" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/4fe9c042d2a7f800374a94fbd5b780d62b07ca3d2802df08502d4738169b0d84/AAA-wordmark-wide-combo-black.png" /> https://calebyuan.com/DJ-Jupe Wed, 20 Jul 2022 20:46:47 +0000 Caleb Yuan https://calebyuan.com/DJ-Jupe ︎︎︎ DJ Jupe <img width="1876" height="625" width_o="1876" height_o="625" data-src="https://freight.cargo.site/t/original/i/8668e168e3dd16c9a952aa12ab48802bd123eca42d3693a80a353f80feaecf72/jupe-wordmark-black.png" data-mid="162724376" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/8668e168e3dd16c9a952aa12ab48802bd123eca42d3693a80a353f80feaecf72/jupe-wordmark-black.png" />wordmark Autumn 2022 - present Identity and fliers designed for own DJ gigs. DJ Jupe on Soundcloud Mixes Jupe · Round K 6/14/25 Jupe · Lady Ophelia July 27 2023 Jupe · Thom + Gloria wedding night pt. 3 Jupe · Thom + Gloria wedding night pt. 2 Jupe · Thom + Gloria wedding night pt. 1 Jupe · Lounge 1 Jupe · Sek'end Sun 03/24/23 FLIERS <img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/efaa833a905ba9bd96fdc404effb50e33cf90502055d193c2f2280242ebab744/jupe-sekend-sun-040723.jpg" data-mid="173457332" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/efaa833a905ba9bd96fdc404effb50e33cf90502055d193c2f2280242ebab744/jupe-sekend-sun-040723.jpg" /> 04/07/23 <img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/cf0c566c861400d9f883a51433edde50a6f421e0cba6de48712dac82e8f4649d/jupe-sekend-sun-031023.png" data-mid="173457333" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/cf0c566c861400d9f883a51433edde50a6f421e0cba6de48712dac82e8f4649d/jupe-sekend-sun-031023.png" /> 03/10/23 <img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/7af0bc4230cc76219e303a78f1b8348f4e6a7493e2e78a8ed28811500cfc8be3/jupe-sekend-sun-021723.png" data-mid="173457331" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/7af0bc4230cc76219e303a78f1b8348f4e6a7493e2e78a8ed28811500cfc8be3/jupe-sekend-sun-021723.png" /> 02/17/23 <img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/867cb6095d9189d0a7d45bfd114199c5bc66ae8be053d775427fd7073e6b7ea6/jupe-sekend-sun-030323.png" data-mid="173457334" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/867cb6095d9189d0a7d45bfd114199c5bc66ae8be053d775427fd7073e6b7ea6/jupe-sekend-sun-030323.png" /> 03/03/23 <img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/59153b57598e75a0e00d29a1884b399864d29cdc7cd114599ca4e8c3e5017e37/jupe-sekend-sun-012723.png" data-mid="166854571" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/59153b57598e75a0e00d29a1884b399864d29cdc7cd114599ca4e8c3e5017e37/jupe-sekend-sun-012723.png" /> 01/27/23 <img width="4500" height="8000" width_o="4500" height_o="8000" data-src="https://freight.cargo.site/t/original/i/8fa1b064ddfd66a689f37ec58ba834b95eb68eaedb1ad784dd43693eb287db89/jupe-sekend-sun-012023.png" data-mid="166854572" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/8fa1b064ddfd66a689f37ec58ba834b95eb68eaedb1ad784dd43693eb287db89/jupe-sekend-sun-012023.png" /> 01/20/23 <img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/05387177dad1552678bec4e926528f58df30ca361ca0f46d902ca6b99efd7670/jupe-sekend-sun-123122-b.png" data-mid="162724327" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/05387177dad1552678bec4e926528f58df30ca361ca0f46d902ca6b99efd7670/jupe-sekend-sun-123122-b.png" /> 12/31/22 <img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/4332da25caec8f7af5d2b0926a5ca2ac83c30bd4997005d413b8dff4bd035791/jupe-sekend-sun-121622.png" data-mid="162724326" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/4332da25caec8f7af5d2b0926a5ca2ac83c30bd4997005d413b8dff4bd035791/jupe-sekend-sun-121622.png" /> 12/16/22 <img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/ec32b89fbfc7cc3ba88b69ba8d268b734713ae58d94198709567ad239032e5f8/jupe-sekend-sun-120922.png" data-mid="162724325" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/ec32b89fbfc7cc3ba88b69ba8d268b734713ae58d94198709567ad239032e5f8/jupe-sekend-sun-120922.png" /> 12/09/22 <img width="2250" height="4000" width_o="2250" height_o="4000" data-src="https://freight.cargo.site/t/original/i/453e2524c646a631f8c7b86844d71f480641e683b6e8dbee726c948fd9be28d6/jupe-sekend-sun-112522.png" data-mid="162724324" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/453e2524c646a631f8c7b86844d71f480641e683b6e8dbee726c948fd9be28d6/jupe-sekend-sun-112522.png" /> 11/25/22 <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/807d063da4908b2dd212866be896d8e30ad256022840a7d0aef99f63ccb0fa16/jupe-sekend-sun-111822.png" data-mid="162724323" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/807d063da4908b2dd212866be896d8e30ad256022840a7d0aef99f63ccb0fa16/jupe-sekend-sun-111822.png" /> 11/18/22 <img width="1875" height="625" width_o="1875" height_o="625" data-src="https://freight.cargo.site/t/original/i/bbb0de2739305a2013416cb012193274dabf2c1edcd34685856aaa215c158e09/jupe-wordmark-nye-color.png" data-mid="162724377" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bbb0de2739305a2013416cb012193274dabf2c1edcd34685856aaa215c158e09/jupe-wordmark-nye-color.png" /> special wordmark for new year’s eve flier <img width="1876" height="625" width_o="1876" height_o="625" data-src="https://freight.cargo.site/t/original/i/29e8320aa06508e89dbfda3233deb9ffa3da67488f6cc00ad589727b2918109f/jupe-wordmark-dance.png" data-mid="162724374" border="0" data-scale="34" src="https://freight.cargo.site/w/1000/i/29e8320aa06508e89dbfda3233deb9ffa3da67488f6cc00ad589727b2918109f/jupe-wordmark-dance.png" /> https://calebyuan.com/Bedtime-Story Sun, 25 Dec 2022 06:29:37 +0000 Caleb Yuan https://calebyuan.com/Bedtime-Story ︎︎︎ Bedtime Story <img width="4050" height="6000" width_o="4050" height_o="6000" data-src="https://freight.cargo.site/t/original/i/7ec8766479863c01cbd82c796d3d578244dae645b8e4c22e5a80719b3e0d64b8/Bedtime-Story-Poster-Small.png" data-mid="162724313" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/7ec8766479863c01cbd82c796d3d578244dae645b8e4c22e5a80719b3e0d64b8/Bedtime-Story-Poster-Small.png" /> cinematic poster (print) August 2022 Official cinematic poster for upcoming short film release. Accompanying promotional digital materials designed for social media usage and more. <img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/2c822f6074a0fced875d60f7664d445e6cf695f410ab82b6d96344178eba5418/BS-Title-Black.png" data-mid="162724302" border="0" data-scale="70" src="https://freight.cargo.site/w/900/i/2c822f6074a0fced875d60f7664d445e6cf695f410ab82b6d96344178eba5418/BS-Title-Black.png" /> wordmark <img width="825" height="1650" width_o="825" height_o="1650" data-src="https://freight.cargo.site/t/original/i/1a7a96a53c687400d113cd624c2c971db5079cffece966be49f224475e27763c/Bedtime-Story-Social-Mock.png" data-mid="162724314" border="0" data-scale="53" src="https://freight.cargo.site/w/825/i/1a7a96a53c687400d113cd624c2c971db5079cffece966be49f224475e27763c/Bedtime-Story-Social-Mock.png" /> social media <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/795c1c377a7685d961638d186cbe6022b0d9c537335d0c1b8816f732597cc936/Bedtime-Story-Poster-Mock-Up.png" data-mid="162724295" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/795c1c377a7685d961638d186cbe6022b0d9c537335d0c1b8816f732597cc936/Bedtime-Story-Poster-Mock-Up.png" /> cinematic poster <img width="3300" height="2100" width_o="3300" height_o="2100" data-src="https://freight.cargo.site/t/original/i/9e6a621fcd5bfc3e58853596d3e81e67975d89cb57a85cb5760dad0743cd0dc2/BS-Title-White-Blk-Outline-Big.png" data-mid="162724308" border="0" data-scale="22" src="https://freight.cargo.site/w/1000/i/9e6a621fcd5bfc3e58853596d3e81e67975d89cb57a85cb5760dad0743cd0dc2/BS-Title-White-Blk-Outline-Big.png" /> https://calebyuan.com/Finding-Our-Flavor Sun, 17 Jul 2022 20:59:13 +0000 Caleb Yuan https://calebyuan.com/Finding-Our-Flavor ︎︎︎ Finding Our Flavor (Pitch) <img width="1950" height="1050" width_o="1950" height_o="1050" data-src="https://freight.cargo.site/t/original/i/58c257665d91bfdbcd46e433d893f08ea127c4082a02388add67d327fabbdd98/Finding-Our-Flavor-Combo.png" data-mid="152882086" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/58c257665d91bfdbcd46e433d893f08ea127c4082a02388add67d327fabbdd98/Finding-Our-Flavor-Combo.png" /> combination logo July 2022 Pitch for up-and-coming Podcast Brand Identity. Proposed branding package included original typeface, podcast art tile, color pallette, and webpage design. “Finding Our Flavor is a podcast that asks,’how does the food we grow up with help shape the people we grow up to be?’ .... The host is Rajesh Mirchandani, broadcaster, food-fan, story whisperer.” <img width="2250" height="450" width_o="2250" height_o="450" data-src="https://freight.cargo.site/t/original/i/42fd31bc1d826507f700e0b802c9d0501781d2abd37288b4f3ee880acea31608/Finding-Our-Flavor-Wordmark-05.png" data-mid="152882076" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/42fd31bc1d826507f700e0b802c9d0501781d2abd37288b4f3ee880acea31608/Finding-Our-Flavor-Wordmark-05.png" /> wordmark <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/30159d3f7701569e95f55781bc073083f1a0f2689d5d7005f1a28a9691491da2/FOF-Pitch-03.png" data-mid="152878080" border="0" src="https://freight.cargo.site/w/1000/i/30159d3f7701569e95f55781bc073083f1a0f2689d5d7005f1a28a9691491da2/FOF-Pitch-03.png" /> palette <img width="3270" height="1815" width_o="3270" height_o="1815" data-src="https://freight.cargo.site/t/original/i/ffaefb805d4a16ffe3e754e856d01d5fa465ead7124c8a2908b4c10a1e2b8875/Finding-Our-Flavor-Web-Mock.png" data-mid="152881524" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ffaefb805d4a16ffe3e754e856d01d5fa465ead7124c8a2908b4c10a1e2b8875/Finding-Our-Flavor-Web-Mock.png" /> webpage <img width="2250" height="450" width_o="2250" height_o="450" data-src="https://freight.cargo.site/t/original/i/b447f77e6a8baa079b951c362b2ae4ded1a63605907bea835395d03e37acfc3e/Finding-Our-Flavor-Wordmark-09.png" data-mid="152882077" border="0" src="https://freight.cargo.site/w/1000/i/b447f77e6a8baa079b951c362b2ae4ded1a63605907bea835395d03e37acfc3e/Finding-Our-Flavor-Wordmark-09.png" /> wordmark (simplified) <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/58b3b20c4e5d53ea729ba07d812e36cc23fe8025ff38c7b80e81595e33d9db3c/FOF-Pitch-01.png" data-mid="152878083" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/58b3b20c4e5d53ea729ba07d812e36cc23fe8025ff38c7b80e81595e33d9db3c/FOF-Pitch-01.png" /> original typeface design process <img width="2250" height="450" width_o="2250" height_o="450" data-src="https://freight.cargo.site/t/original/i/b447f77e6a8baa079b951c362b2ae4ded1a63605907bea835395d03e37acfc3e/Finding-Our-Flavor-Wordmark-09.png" data-mid="152882077" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/b447f77e6a8baa079b951c362b2ae4ded1a63605907bea835395d03e37acfc3e/Finding-Our-Flavor-Wordmark-09.png" />